I N T R O D U C T I O N

 

    Rob is a gifted screenwriter in New York. I called him and said, “Rob, you know every movie ever made. I need your help. I’m giving a keynote address on Clutch and I’m looking for a movie clip. One capturing a clutch performance. Someone rising to the occasion. Maybe battling back from adversity. Overcoming odds. Can you think of any movie with a scene like that?”

    Being kind, my friend didn’t laugh out loud. The scene I sought is pretty much in every movie ever made. It’s why we buy the ticket. We never tire of seeing someone rise to the challenge.

    Jennifer Lawrence as the raw and courageous Katniss Everdeen, stepping up to save her sister and become the first volunteer from District 12 in The Hunger Games.

    Robin Williams delivering John Keating’s soaring Carpe Diem speech from on top of a desk in Dead Poets Society.

    Emma Watson’s Hermione Granger outwitting Lord Voldemort to save her friend Harry.

    Russell Crowe alone on the coliseum floor before the evil Emperor Commodus declaring, “My name is Maximus Decimus Meridius, commander of the Armies of the North, General of the Felix Legions and loyal servant of the true emperor, Marcus Aurelius. Father to a murdered son, husband to a murdered wife. And I will have my vengeance, in this life or the next.”

    Clutch places fascinating academic studies alongside stories of successful women and men who have risen to their big game challenges. The studies and stories reveal how performance and happiness are elevated by the use of ceremonial routines which we call personal power rituals.

    Clutch isn’t a book about famous actors, athletes and achievers. Clutch is a book about you. Clutch is a book about what you are trying to accomplish. Whether you are starting a new business or starting a new diet, entering the NFL or entering the 8th grade, opening on Broadway or opening a taco shop, Clutch will show you how to rise to your challenge.